Precision, innovation and value have been the persistent qualities of Swiss Army since 1897, where the first Swiss Army Pocket Knife was made in the tiny village of Ibach, Switzerland. When introduced to American GI's in WWII, they became immensely popular for their durability and functionality. Since then, the logo of Swiss Army has come to represent quality and value for the Victorinox company, as they are the only company authorized to carry the Swiss Army name and the "cross and shield" emblem.